Humanized & simplified immigration process
PRACTICE
Research, Strategy, Communication, Design, Implementation
GOAL
Make immigration attorneys more accessible
INDUSTRY
Law
Challenge
Immigration is daunting and scary. Lawyers can be scary and daunting to prospective employees of companies excited to bring them to the country. TSM was the best, but not the biggest. They needed help in redrafting their story and presentation to measure up to the large clients they were acquiring. Their brand had not evolved with their business.
Solution
After interviewing all senior executives and many others, we established key brand values and messages that would be instrumental in recasting their brand. We looked at the competitive landscape to ensure TSM wasn’t just saying the same things as other firms. Further we knew we needed to create a compelling brand that could match up with the leading clients they were already attracting. Ultimately, we needed to make immigration accessible.
