PRACTICE

Graphic & Packaging Design

GOAL

Craft a Customer Experience

INDUSTRY

Food & Beverage

Challenge

Sushi Nozawa was a revered Los Angeles sushi destination with a devoted following. We were asked to be part of the SUGARFISH team that would bring Kazunori Nozawa's legendary sushi to a larger audience.

Solution

By working closely with the SUGARFISH team, we learned firsthand what made the product and the service of this sushi restaurant so unique: an uncompromising dedication to quality and a desire to make great sushi accessible to all.

Our work was to help the team craft a cohesive customer experience by extending the new brand across multiple digital platforms, designing the restaurant staff’s branded uniforms, and creating unique packaging for take-out orders for their launch in 2008.