PRACTICE

User & Competitor Research, Product Strategy & Design, Brand Strategy & Design

GOAL

Launch a new product, Define & Tell a brand story

INDUSTRY

Technology

Challenge

Pioneered by two veterans of the video gaming industry, the challenge was to take the notion of developing insights about another person through a Q&A process - forming a multi-faceted profile on a person through different types of people answering questions with differing relationships with the person - could offer great insight on what makes a person "tick." How to create an interface and a full "ecosystem" that would drive the combination of intelligence gathering and providing insights to give people more context for getting to know how to work with another person.

Solution

We developed a simple process for gathering these insights and presenting them in a dashboard where you kept your "collection" of people. By developing a goal-like experience, users can choose a goal for an interaction with another person, and then after answering questions, insights about how you can approach your next interaction with the person - with very specific guidance is then rewarded.